New Campaign Highlights Milk as Secret Ingredient in America's Most-Loved Moments

A new AI-fueled image recognition study found that milk was one of the most shared foods on Instagram, according to the Milk Processor Education Program (MilkPEP). It revealed that 25 percent of the 2.75 million #food posts shared on Instagram each month include milk, and posts with milk are 25 percent more positive overall. That’s why MilkPEP launched the “Milk. Love What's Real” campaign this week, reminding Americans of all the ways and places milk helps celebrate what really matters to them. The new campaign includes TV and digital content as well as shopper and in-store elements.