BEYOND THE STORM:
How to Restore Your Logistics After Winter Storm Fern
Winter Storm Fern is poised to be one of the most significant weather events of the year, affecting nearly 230 million people. While much of the news focuses on the “storm of the week,” we know that for logistics managers, the real challenge begins when the snow and ice stops.
Source: The Weather Channel
The Ripple Effect of a “Generational” Storm
A storm of this magnitude—stretching over 2,000 miles—doesn’t just slow down trucks; it paralyzes the network.
- The Backlog: When major highways are closed for 48 hours, it creates a “bottleneck effect” where demand for trucks suddenly spikes while capacity remains stranded.
- Equipment Imbalance: Containers and trailers end up in the wrong places, leading to shortages in unaffected regions.
- Infrastructure Safety: Even after roads open, warehouse docks may be iced over, and power outages can disrupt refrigerated (reefer) monitoring and digital tracking.
How RMX Helps You Recover
At RMX Global Logistics, we specialize in the “Day After” strategy. Our team is working around the clock to ensure our customers aren’t left at the back of the line. RMX has been helping shippers navigate disruptions and challenges for over 40 years and here are some of the ways we help:
- Alternative Routing and Last-Mile: If a primary hub is crippled, we use our network to find creative paths around the disruption. We use real-time weather and DOT data to route freight around the “disaster zone.” If needed, we can drop the freight at a safe warehouse and coordinate last-mile delivery with smaller vehicles.
- Priority Capacity: We leverage our carrier relationships to secure equipment when the spot market becomes chaotic. We vet our carriers to identify ones who are actually operational and have a proven track record of handling high-pressure recovery situations.
- Streamlined Communications: A lack of communication can be frustrating during and after a storm. As your broker, we manage all communications and provide you with a single point of contact and consolidated updates. Expect honest and clear communications when you work with us.
Don’t wait for the ice to melt to make a plan. If you have concerns about your current shipments or upcoming freight needs, speak with an RMX freight professional today. Let’s get your goods to their destination safely and efficiently. We remain committed to providing flexible, scalable, and efficient logistics services to meet the needs of our customers.